Who visits your site and what are they looking for?
Think about the different types of visitors that make up your audience and what their goals are.
If you are working on a redesign, does your existing website have Google Analytics or ADM Web Reports on it? Review the data, look for trends, and make note of your top viewed pages.
Talk to your customer-facing employees for a good peek into your audience, their questions and their needs.
Is there information people currently have a difficult time finding on your site? Address this in your redesign.
Keep the Good
What parts of your site are currently working well? Make sure that you keep the aspects of your website that people find helpful.
Look at your web statistics. The top entry pages have been bookmarked by your users, so be sure to keep this type of information at the same address, create a redirect, or make a 404 page that takes this type of visitor into consideration.
Do you need new Content?
Take an inventory of your current website content and see what needs to be updated, what should be archived, and any new content that needs to be written.
Consider re-launching with minor updates and adding new content in a phased way if you need a lot of new information added to your new website.